2019
Visible’s Unlimited…Massages?
Social + Experiential Campaign Strategy
Typo? Intentional? Lemonade? Many things have been asked about Visible’s Unlimited Massages… meaning that no matter how the campaign came to life, it was a success.
After blanketing Denver in OOH ads, some Denverites noticed quite a big “uh-oh”. Instead of offering Unlimited Messages, Minutes and Data, we ended up legally having to open a massage parlor (because that’s totally how it works, right?)
So we did. For a single day. At Denver’s iconic Union Station.
The Labor of Love
When developing the social strategy for this campaign, we quickly recognized that any plan we put in place would immediately get thrown out the window – there were just too many variables, and the stunt-like nature of the campaign meant we had to work with whatever UGC was created. Outside of a few planned social posts, most of the buzz we helped create involved a robust messaging plan that leveraged our unique brand voice, thinking quickly & strategically on our achy feet, and lots and lots of puns. It was pretty back-breaking work.
Awards
Shorty Awards – Gold Distinction in Integrated Campaign
The One Club –Integrated Branding Out-Of-Home, Gold; Social Post Real-Time Response, Gold; Social Engagement Stunts & Activation, Gold
Digiday – Best Use of Social, shortlist
