2015 – 2016
Adobe Students:
Passport to Creativity
End-to-End Social Strategy
The world is changing, that much is abundantly clear. Our ecosystems are being taxed by human intervention — whether climate change, poaching or pollution. When Adobe approached MRY about a program aimed at introducing their new mobile apps to students, we knew the brand had the the opportunity to help capture the splendor of our world as it is; before some of these unique places are forever altered.
After all, who better to preserve the majesty of Earth than the generation mostly likely to save it?
Capturing Conservation
Working closely with our client partners at Adobe Students, I was part of team at MRY that helped create an immersive months-long campaign seamlessly tracking 6 global students from vastly different backgrounds as they journeyed to 3 of the most unique and fragile ecosystems on the planet to preserve them through film, video and creativity.
In what was one of the most rewarding projects I’ve worked on, I planned an executed an end-to-end organic and paid digital strategy across social channels, Behance and Adobe.com. Designed to help provide our audience at home with real(ish)-time updates about the students, the program shined the spotlight on the endless creative possibilities of the Adobe mobile suite, while providing Adobe with key performance insights as a result of planned test-and-learn plan.